The Modern Retail Partner for New Age Brands
The Modern Retail Partner for New Age Brands
We help future-forward brands grow in off-price and value retail with strategy, speed, and deep category expertise. Whether you’re clearing excess, launching affordable innovation, or breaking into retail for the first time, we’ve got you covered.
We help future-forward brands grow in off-price and value retail with strategy, speed, and deep category expertise. Whether you’re clearing excess, launching affordable innovation, or breaking into retail for the first time, we’ve got you covered.
Retail Growth, Reimagined
A flexible model for brands building, growing, or clearing stock in off-price retail
Retail Growth, Reimagined
A flexible model for brands building, growing, or clearing stock in off-price retail
Retail Growth, Reimagined
A flexible model for brands building, growing, or clearing stock in off-price retail
1. Strategic Placement
We pair your brand with the right retailers - matching goals, pricing, and audience.
1. Strategic Placement
We pair your brand with the right retailers - matching goals, pricing, and audience.
1. Strategic Placement
We pair your brand with the right retailers - matching goals, pricing, and audience.
2. Sales Without Sacrifice
Move volume fast while protecting brand equity and channel strategy.
2. Sales Without Sacrifice
Move volume fast while protecting brand equity and channel strategy.
2. Sales Without Sacrifice
Move volume fast while protecting brand equity and channel strategy.
3. Less Work, More Wins
We handle outreach, negotiations, compliance, and reporting so you don't have to
3. Less Work, More Wins
We handle outreach, negotiations, compliance, and reporting so you don't have to
3. Less Work, More Wins
We handle outreach, negotiations, compliance, and reporting so you don't have to
Verticals We Serve
We specialize in off-price revenue growth and surplus management for fast growing CPG categories.
Verticals We Serve
We specialize in off-price revenue growth and surplus management for fast growing CPG categories.
Verticals We Serve
We specialize in off-price revenue growth and surplus management for fast growing CPG categories.

Beauty

Personal Care

Health & Wellness

Supplements

Home

Beverages

Food & Pantry

Party & Crafts

Pet

Beauty

Personal Care

Health & Wellness

Supplements

Home

Beverages

Food & Pantry

Party & Crafts

Pet

Beauty

Personal Care

Health & Wellness

Supplements

Home

Beverages

Food & Pantry

Party & Crafts

Pet
Our Retail Partners


























"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson
CEO, Cognescenti
“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus
COO, Happy Curves
"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now doing over $5M annually through this channel alone, without diluting the brands."

Geoff Bekavac
Chief Revenue Officer, Petra Brands
"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson
CEO, Cognescenti
“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus
COO, Happy Curves
"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now doing over $5M annually through this channel alone, without diluting the brands."

Geoff Bekavac
Chief Revenue Officer, Petra Brands
"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn’t even considered. Our footprint is now deeper, cleaner, and more profitable."

Sarah Jackson
CEO, Cognescenti
“We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it’s all thanks to Common Shelf's strategy and retailer relationships.”

Anthony Lazarus
COO, Happy Curves
"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now doing over $5M annually through this channel alone, without diluting the brands."

Geoff Bekavac
Chief Revenue Officer, Petra Brands
Ready to turn off-price into your next growth channel?
Ready to turn off-price into your next growth channel?
Ready to turn off-price into your next growth channel?
📬
Off-price news that keeps founders and buyers in the know.
The Shelf Report delivers monthly aisle intel and category trends across beauty, wellness, pet, and F&B, so leaders can act with confidence.
📬
Off-price news that keeps founders and buyers in the know.
The Shelf Report delivers monthly aisle intel and category trends across beauty, wellness, pet, and F&B, so leaders can act with confidence.






