Excess inventory in two SKUs turned into a $100K/month TJX partnership
$100K+/mo
Recurring monthly revenue from ongoing TJX relationship
Bushwick Kitchen was carrying excess inventory across two of its core SKUs, Maple Syrup and Sriracha. The product quality and brand demand were strong; the issue was timing and volume. What started as an inventory problem became a long-term retail growth channel.
Understanding the challenge
The brand needed to move inventory quickly, maintain profitable unit economics, and avoid any perception of discounting or brand erosion. Bushwick Kitchen had built a premium, culinary-forward identity, the placement had to reinforce that positioning, not undercut it. The goal was to use off-price as a foothold with TJX, not a fallback.
Our approach
Common Shelf positioned Bushwick Kitchen as a premium discovery brand within off-price, not a distressed food SKU. Banner selection and pricing strategy were both deliberate.
Key decisions:
Strategic placement across multiple TJX banners: Sierra, HomeGoods, TJ Maxx, and Marshalls, to maximize visibility and velocity
Tight pricing control to preserve profitability across all placements
Banner selection that aligned with Bushwick Kitchen's culinary, elevated brand positioning
Inventory began selling immediately across the TJX ecosystem. Strong sell-through led to a formal ongoing relationship with HomeGoods and the broader TJX network, now generating $100,000+ per month in recurring revenue for Bushwick Kitchen.
